What’s actuallyworking inmarketing.
I’m Remar Catapang, a full-funnel marketing strategist. I plan and lead the work at every stage: positioning and channel strategy, search and AI visibility, paid media, CRM automation and on-ground brand activations. I’ve been doing this work since 2020, and I still do it every week, for businesses in five countries. This is where I write down what I learn as I go, with the tools and sources behind it. New playbooks are added regularly.
In-depth guides you can act on today
Each playbook comes from work I’ve done or am doing now. It opens with the short answer, walks through the steps, names the tools and links every claim to its source. I add new ones regularly.
Small fixes that keep paying off
One change each. Pick a topic, open a fix, and do it today. Most take under an hour.
From first touch to repeat customer
Traffic comes from many places. What matters is what happens at each stage after it arrives. Select a source or a stage to see how I position the brand there, what I run, where leads usually leak and how I measure it.
Where I’ve done the work
Every industry has its own buying cycle. These are the ones I’ve worked in, and what the marketing usually centres on in each.
The fundamentals transfer to any industry.
The channels and the wording change. The method doesn’t. I start every new market with the same four questions, then build the funnel around the answers.
- Who is the buyer?The person, the trigger and what they already tried.
- What are they asking?The questions they type, say and compare on.
- What is the offer?One clear promise, with proof and a reason to act.
- What happens next?The follow-up, the measurement and the repeat.
Remar Catapang
Hi, I’m Remar.
I’m a full-funnel marketing strategist based in Ontario, Canada. I set the strategy and lead the execution at every stage: search visibility, websites, CRM automation, email, paid social and experiential marketing.
I started my marketing career in 2020 and I’ve been doing this work ever since, for businesses in Canada, the United States, Australia, Egypt and the Philippines, from search and CRM systems to live brand activations. I’m still learning from live campaigns, and I publish what I learn here as I go, so owners and marketers can put it to use.
Have a project or a role in mind?
Or a question about something you read here. Email me directly.
remarcatapangjr@gmail.com