About the information on this site
Please read this before you act on anything published here. Last updated October 6, 2026.
General information only
Everything on this website, including the playbooks, quick wins, templates and examples, is provided for general information and education. It is not professional advice for your specific business, and reading it does not create a client relationship with me.
Based on my own experience
What I write here comes from my own work as a marketer, from the start of my career in 2020 to today, together with the research I link to. That work is ongoing. I’m still running campaigns, testing ideas and learning, so my views will develop over time. What worked for the businesses I’ve worked with may not work the same way for yours.
A site that keeps growing
I add new playbooks regularly, usually every week or month, and I update older ones when tools, rules or my own experience change. Each playbook shows the date it was last updated. An older article may not reflect my current thinking.
Not legal, financial or tax advice
Some articles mention laws and rules, such as Canada’s anti-spam legislation (CASL), contest rules, privacy and advertising policies. These are plain-language summaries to help you ask better questions. They are not legal advice. Rules change and differ by province and country, so confirm the current requirements with a qualified professional before you act.
No guarantee of results
Marketing results depend on your market, offer, budget, timing and execution. Nothing here is a promise or guarantee of traffic, leads, sales, rankings or any other outcome. Any figures quoted from studies describe those studies, not what you will achieve.
Examples and templates
Business names, prices, lead counts and message templates used inside the articles are illustrations unless a source is linked. Where an example is my own invention it is labelled as an illustration. Adapt every template to your own business and check it before you send or publish it.
Accuracy and updates
I work to keep the content accurate and I link to primary sources where I can. Tools, platforms, prices, features and search behaviour change often, so some details may be out of date by the time you read them. Each playbook shows the date it was last updated. If you spot an error, please email me and I will correct it.
Third-party tools, brands and links
This site mentions and links to third-party products, services and websites. All product names, logos and trademarks belong to their owners. A mention is not an endorsement by that company, and unless I say otherwise I am not affiliated with, sponsored by or paid by the companies named. I am not responsible for the content, policies or availability of external sites.
Use of AI
I use AI tools to help research, outline and edit content, and to help design and build this website. I review what is published, and I am responsible for it. AI can make mistakes, which is one more reason to check important facts at the source.
Images
Photos of me are my own. Other photos on this site are licensed stock images used for illustration. They do not show my clients, their customers or their work.
My views
The opinions here are mine alone. They do not represent the views of any current or former employer or client.
Your responsibility
You are responsible for how you use the information on this site. To the extent the law allows, I am not liable for any loss or damage that results from relying on it.
Contact
Questions about this page or anything on the site: remarcatapangjr@gmail.com