SaaS trial-to-paid: the onboarding email sequence that converts free trials
Seven onboarding emails for a 14-day SaaS free trial, with copy-and-paste templates, behaviour triggers, benchmarks and a trial conversion calculator.
Email marketing
Email subject lines that get opened: 30 templates and what the data says
Thirty fill-in subject lines in six types, plus ready-made subject and preview-text pairs for common emails, what the data says, and how to test without trusting open rates.
Email segmentation strategy: 5 behaviour-based segments to build first
Five segments built on what people did, what to send each one, and the sender requirements that keep your emails out of spam.