Customer acquisition cost and lifetime value: the two numbers behind your marketing budget
What customer acquisition cost and lifetime value mean, how to calculate both, what a good ratio looks like, and a calculator with worked examples.
Reporting & tracking
GA4 setup guide: set up Google Analytics 4 in 10 minutes
Five steps to get Google Analytics 4 running on your website, what it tracks on its own, and the five settings to change on day one. Every step follows Google’s own help pages.
How to write a monthly marketing report clients actually read
A one-page structure, the metrics that belong on it, the UTM setup that makes the numbers trustworthy, and a free tool stack to build it.