Trade show booth on a budget: how to plan, staff and follow up for leads
How a small business can plan a trade show booth that brings in leads: the real cost, an eight-week countdown, a booth script and a 72-hour follow-up.
Experiential marketing
Experiential marketing: how to plan a brand activation that generates leads
How to turn festival and event foot traffic into leads: one goal, a 30-second interaction, a QR capture path into your CRM, and follow-up within 24 hours.
7 lead magnets for experiential marketing and brand activations, with examples
QR contests, spin-to-win wheels, samples, photo moments and more, with real examples from Coca-Cola, Tim Hortons, Costco, CIBC and others, and the contest rules to know in Canada.