Service pages that rank and sell: how to structure one page per service
Why one page per service beats a single services page, what to put on each one, and an outline builder that drafts your title, headings and questions.
Websites & landing pages
Website launch checklist: 30 checks before and after you go live
Thirty checks in six parts, from broken links and forms to SEO, Core Web Vitals, tracking, privacy and accessibility, plus what to watch in the first week after launch.
Landing page best practices: 5 things to put above the fold
The five elements that do most of the work before anyone scrolls, the speed targets to hit, and how to test a page for free in one afternoon.