Fall marketing for local service businesses: how to run a seasonal campaign
How local service businesses can turn fall triggers like the first frost into bookings, with a trigger calendar, a campaign builder and follow-up scripts.
Marketing strategy
Black Friday marketing plan for small businesses: a 6-week countdown
A week-by-week Black Friday plan for shops and service businesses: pick an offer that still makes money, build your list, and run the weekend calmly.
How to choose marketing channels for your business
A five-question scorecard, the Bullseye method and a 30-day test plan, so you commit to one or two channels that fit your buyer instead of spreading thin across ten.
How to start marketing the right way: audience research before tactics
Know the buyer before you choose a channel: demographics, psychographics and behaviour, the AI tools that speed up research, and what Canada’s diversity means for your plan.