How to use Claude for marketing (with 15 copy-paste prompts)
The five parts of a good prompt, how to set up a Project that knows your business, the draft, critique, refine loop, 15 prompts you can copy, and which plan to pick.
To use Claude for marketing, give it a five-part prompt: a role, context, one clear task, examples and a format. Set up a Project with your brand voice, customer notes and offers so you only explain your business once. Then work in a loop: ask for a draft, ask Claude to critique it, and ask for a rewrite. The 15 prompts below cover research, content, email, ads, search and reporting. The free plan is enough to start. Check every fact before you publish.
- A good prompt has five parts: role, context, task, examples and format.
- A Claude Project stores your instructions and documents, so every chat starts already knowing your business. Free accounts can create up to five.
- Draft, critique, refine: three short prompts beat one long one.
- In McKinsey’s 2026 State of AI survey, revenue gains from AI were most often attributed to marketing and sales.
- Claude drafts. You check the facts, protect private data and approve what goes out.
Key terms explained (16)
- AI
- Artificial intelligence: software that can do tasks that normally need human thinking, such as writing or summarising.
- Claude
- An AI assistant made by Anthropic. You type a request and it writes, summarises, plans or analyses for you.
- Anthropic
- The company that makes Claude.
- Prompt
- The message you type to tell an AI assistant what you want.
- Role
- The job you ask Claude to take on for a task, such as “you are an email copywriter”.
- Context
- The background Claude needs to do the task well: who it is for, why it matters and any limits.
- Project
- A workspace inside Claude with its own chats, uploaded documents and instructions.
- Project knowledge
- The documents you upload to a Project so Claude can refer to them in every chat there.
- Instructions
- Standing guidance you write once for a Project, such as your tone and rules, that applies to every chat in it.
- XML tags
- Simple labels in angle brackets, like <reviews> and </reviews>, placed around pasted text so Claude can tell each part of a prompt apart.
- Draft, critique, refine
- A three-step way of working: ask for a first version, ask for a review of it, then ask for a rewrite based on that review.
- Brand voice
- The consistent way your business sounds in writing: its tone, word choices and personality.
- SEO
- Search engine optimisation: making your pages easier to find on Google and other search engines.
- Meta description
- The short summary of a page that can appear under its title in search results.
- Landing page
- A web page built for one purpose, such as getting a visitor to request a quote.
- Model
- The AI system behind the assistant. Paid Claude plans offer more than one.
What is Claude, and why use it for marketing?
Claude is an AI (artificial intelligence) assistant made by a company called Anthropic. You type a request in plain language, and it writes, summarises, plans or analyses for you. It works in a web browser, a desktop app and a phone app.
For a marketer, it’s a fast first-draft partner. You hand it a brief, it hands back options, and you choose and polish the best one.
Marketing is where businesses say AI pays off most. In McKinsey’s State of AI survey (1,719 participants in 97 nations, fielded May 4 to June 8, 2026), “nearly nine in ten respondents report regular use of AI in at least one business function”, and “revenue gains, meanwhile, are most often attributed to the use of AI in marketing and sales”.
The gap between a useful answer and a bland one is almost always the prompt, the message you type to tell Claude what you want. So that’s where to start. For how Claude compares with other tools, see the 5 best AI tools for business.
What makes a good prompt?
A good prompt has five parts: a role, context, one clear task, examples and a format. These come from Anthropic’s own prompting best practices.
- Role. Tell Claude who to be. Anthropic says “even a single sentence makes a difference”.
- Context. Say who it’s for and why it matters. Anthropic’s guide notes that explaining the reason behind an instruction helps Claude “deliver more targeted responses”.
- Task. Ask for one thing, clearly. Anthropic’s test: show your prompt to a colleague with little background. “If they’d be confused, Claude will be too.”
- Examples. Paste in work you like. The guide suggests three to five examples for the best results.
- Format. Say how you want the answer: a table, five bullet points, under 100 words.
One more tip for long prompts: wrap each pasted item in a label, such as <reviews> at the start and </reviews> at the end. Anthropic calls these XML tags and says they help Claude read a prompt that mixes instructions, context and examples.
How do you set up a Claude Project for your business?
A Project is a workspace inside Claude that remembers your business. Anthropic’s help page, What are Projects?, describes them as “self-contained workspaces with their own chat histories and knowledge bases”. You can upload documents for Claude to refer to and write instructions that shape every answer.
Without a Project, you re-explain your business in every chat. With one, you explain it once.
What to put in it:
- Instructions. Who you are, who you serve, how you sound, and rules such as “Canadian spelling” or “never promise results”.
- A brand voice guide. If you don’t have one, prompt 7 below writes it for you.
- Customer notes. Reviews, common questions and objections. My audience research playbook shows how to gather them.
- Offers and prices. So Claude never makes them up.
- Your best past work. Three to five emails, ads or posts that performed well.
Projects are available on every plan. The same help page says free accounts can create up to five, and that sharing a Project with teammates needs a Team or Enterprise plan.
What is the draft, critique, refine loop?
It’s a three-step way of working that beats asking once and hoping. Anthropic’s guide describes the pattern as: “generate a draft → have Claude review it against criteria → have Claude refine based on the review”.
Run any of the 15 prompts below for step one. Then use these two for steps two and three:
Review the draft above as if you were [my ideal customer: who they are and what worries them].
Score it from 1 to 10 on: clarity, how specific it is, and how likely I would be to act.
List the three weakest parts and say exactly why each one is weak. Do not rewrite it yet.
Rewrite the draft to fix the three weak parts you found.
Keep everything that scored well. Keep it under [length].
Then show me what you changed, in one line per change.
15 copy-paste prompts for marketing
Replace anything in [square brackets] with your own details. Each prompt works on its own, and better inside a Project.
Research and strategy
You are a market researcher. Below are real customer reviews for [business type] in [city].
Find the five most common reasons people chose us, the three biggest worries they had before buying, and the exact words they use to describe the result.
Give me a table with three columns: theme, how often it appears, and a direct quote.
<reviews> [paste 15 to 30 reviews] </reviews>
You are a marketing strategist. Below is the homepage text from three competitors and from my own site.
Compare what each one promises, who they seem to be talking to, and what proof they give.
Then tell me two things I could say that none of them are saying. Use a table for the comparison.
<mine> [paste] </mine> <competitors> [paste] </competitors>
You are a direct-response marketer. My offer is [offer and price] for [who it is for].
Write six different angles for promoting it: one each built on saving time, saving money, avoiding a risk, social proof, a deadline, and curiosity.
For each angle give a one-line headline and one sentence on who it would suit best.
Content
You are an SEO content editor. I want to write a blog post that answers this question: [question your customers ask].
My readers are [who]. They are beginners, so explain every technical term.
Give me an outline with a two-sentence direct answer at the top, six to eight question-style headings, and a short FAQ. Note where a table or checklist would help.
You are a social media manager. Below is a blog post I wrote.
Turn it into: one LinkedIn post, one Instagram carousel (slide-by-slide text), one short video script under 45 seconds, one email to my list, and three one-line quotes.
Keep my voice. Do not add any facts that are not in the post.
<post> [paste] </post>
You are a short-form video writer. My topic is [topic] and my viewers are [who].
Write 10 opening lines for a video, each under 12 words. Use a mix of types: a question, a mistake, a number, a before-and-after, and a bold opinion.
Label each one with its type.
You are a brand strategist. Below are five things I have written that sound like me.
Describe my voice in five traits. For each trait give one “do” and one “do not”, with a short example of each.
Finish with a list of ten words I use often and ten I never would.
<samples> [paste] </samples>
For more on openers, see my 30 social media hook templates.
Email and follow-up
You are an email marketer for [business]. Someone has just [signed up / asked for a quote / downloaded a guide].
Write a three-email welcome sequence: email 1 sent right away, email 2 after two days, email 3 after five days.
Each email: one goal, under 120 words, one clear link or reply request. Give me a subject line and preview text for each.
You are an email copywriter. Here is the email I am about to send.
Write 10 subject lines under 45 characters. Use five different approaches and label each one.
Then pick the two you would test first and say why.
<email> [paste] </email>
You are writing text messages for [business]. A customer received a quote for [service] and has not replied.
Write three follow-up texts: day 2, day 5 and day 10. Each under 300 characters, from a named person, with one easy question.
The last one should close the loop politely. No pressure and no exclamation marks.
These pair well with my email subject line templates and follow-up text scripts.
Ads
You are a paid social copywriter. I am advertising [offer] to [who] in [area].
Write five ad versions, each with a different angle. For each: primary text under 125 characters, a headline under 40 characters, and a one-line idea for the image or video.
Put them in a table and name the angle in the first column.
You are a conversion specialist. Below is the text from my landing page. The goal of the page is [goal].
Tell me, in order: what a first-time visitor would understand in five seconds, what is unclear, what proof is missing, and what might stop someone from acting.
Then rewrite only the headline and the button text.
<page> [paste] </page>
Search
You are an SEO writer. Below are real questions my customers ask about [service].
Group them into themes and write an FAQ with the eight most useful questions.
Answer each in two or three plain sentences. If an answer needs a fact you do not have, write [CHECK] instead of guessing.
<questions> [paste] </questions>
You are an SEO specialist. This page is about [topic] and the main search phrase is [phrase].
Write five page titles under 60 characters and five meta descriptions under 155 characters.
Put the search phrase near the start of each title. Show the character count next to each one.
Reporting
You are a marketing analyst writing for a busy business owner. Below are this month’s and last month’s numbers.
Write a summary of under 150 words: what went up, what went down, the most likely reason for each, and the two things to do next month.
Use plain words. Do not invent a reason if the numbers do not show one.
<numbers> [paste] </numbers>
Prompt 15 slots straight into a one-page marketing report.
Which Claude plan do you need?
Most solo marketers can start on the free plan. These prices come from Anthropic’s pricing page, checked in October 2026, in US dollars.
| Plan | Price | What you get | Good for |
|---|---|---|---|
| Free | $0 | Chat on web, desktop and mobile, web search, file creation, memory, and up to five Projects | Trying the prompts in this playbook |
| Pro | $20 a month, or $17 a month billed yearly ($200 up front) | Everything in Free, plus more usage and more Claude models | A marketer who uses it every day |
| Max | From $100 a month | Everything in Pro, with 5 or 20 times the usage | Heavy, all-day use |
| Team | Standard seat: $25 per person a month, or $20 billed yearly | Shared Projects, central billing and admin controls, for teams of 2 to 150 | A marketing team or agency |
Prices and features change. Confirm on the pricing page before you buy.
What should you check before you publish?
- Facts and numbers. Claude can state something wrong with confidence. Check every statistic, price and claim against the original source.
- Your own details. Make sure offers, prices, dates and service areas match what you really sell.
- Voice. Read it aloud. If it doesn’t sound like you, tell Claude what’s off and ask again.
- Private information. Remove customer names, phone numbers and anything confidential before you paste. Anthropic’s pricing page says Team plans have no model training on your content by default. On other plans, check your privacy settings.
- Legal and compliance claims. Health, finance, insurance and contest wording should be reviewed by a person who knows the rules.
What mistakes should you avoid?
- One-line prompts. “Write a Facebook ad” gets a generic ad. Give the five parts.
- Accepting the first draft. Run the critique and refine steps.
- Starting from zero each time. Set up a Project so your context is always there.
- Publishing without reading. You’re the editor. Claude is the drafter.
- Asking for ten things at once. One task per prompt gives better results than a long list.
Once your content is drafted, how to write a blog post that ranks covers the structure and the checks to run before it goes live.
Tools for the job
| Tool | Use it for | Cost |
|---|---|---|
| Claude | Drafting, critiquing and refining marketing work | Free; Pro from $17 a month billed yearly |
| Google Docs | Keeping your brand voice guide and best past work ready to upload | Free |
| Google Search Console | Finding the real searches to feed prompts 4, 13 and 14 | Free |
| Canva | Turning Claude’s carousel and ad text into visuals | Free plan available |
Plans and pricing change. Check each tool’s site for current details.
Frequently asked questions
Is Claude free to use for marketing?
Yes. Claude has a free plan that includes chat on web, desktop and mobile, web search and up to five Projects. Paid plans start at $20 a month for Pro, or $17 a month billed yearly, and add more usage.
What is the best way to write a prompt for Claude?
Include five parts: a role, context about your audience and goal, one clear task, a few examples of what good looks like, and the format you want back. Anthropic suggests three to five examples for the best results.
What is a Claude Project?
A Project is a workspace inside Claude with its own chats, uploaded documents and instructions. You add your brand voice, customer notes and offers once, and every chat in that Project can use them.
Can Claude write my marketing content for me?
It can write strong first drafts. You still need to check facts and numbers, make sure it sounds like you, remove private information and approve the final version.
What marketing tasks is Claude good at?
Summarising customer reviews, comparing competitors, outlining blog posts, repurposing content, drafting emails and ads, writing FAQs and turning monthly numbers into a plain-English summary.
Should I paste customer data into Claude?
Remove names, phone numbers and anything confidential first. Anthropic’s pricing page says Team plans have no model training on your content by default. On other plans, check your privacy settings.
Related playbooks
Browse every playbook on AI for marketing, or see all marketing playbooks.
Sources
- Claude prompting best practicesAnthropic
- What are Projects?Claude Help Center
- PricingClaude by Anthropic
- The state of AIMcKinsey & Company
Remar Catapang is a full-funnel marketing strategist based in Ontario, Canada. He has worked in marketing since 2020 and continues to lead search, CRM automation, web, paid media and experiential campaigns for businesses in Canada, the United States, Australia, Egypt and the Philippines. His playbooks are based on that ongoing work. Questions about this playbook: remarcatapangjr@gmail.com
